Perhaps you’ve noticed your bounce rate has been creeping up over the last few months?  Perhaps your new member stats are flatlining or your newsletter subscriptions have fallen off a cliff? If you’re not seeing the results you expect, or know what to look for, it sounds like your website is in need of a Grandad health check.

When you’re involved in the day-to-day maintenance of your site (on top of everything else your job requires) it can be difficult to find the time to investigate or to look objectively at the areas of your site that might be underperforming.  At Grandad, we are specialists in analysing the performance of websites and have a wealth of experience across the membership space - we know the good, the bad and the ugly and what to prescribe in order to get your digital communications back to full health.


 

What is a Digital health check?

A Grandad digital health check is a bespoke service that focuses on analysing your digital marketing pain-points. In order to get a result that works for your organisational objectives we know that a one-size-fits-all approach doesn't necessarily work.  The beauty of working with us is that we have worked with membership organisations of all sizes and models and know which solutions work depending on you and your member’s needs.

Step 1

Get in touch with Penny to book in a call and discovery Q&A session so that we can ascertain what your needs are, and the pain points you have.

Step 2

Depending on your pain points, our health checks will look at website statistics such as conversion rates, bounce rates, and site speed as well as SEO performance and user experience. Understanding how your members are using the site and what their journey is like can help you boost engagement and conversions through a range of innovative digital marketing solutions such as personalisation and localisation. We’ll also look at your business objectives and marketing strategy for greater insight into how this aligns with your overall digital strategy and web output.

Step 3

Once we’ve gathered and assessed all the information and depending on the outcome, we’ll bring solutions and opportunities to you that will vary from initial quick wins through to longer term projects that may require investment. No matter how your health check performs, Grandad will be able to offer bespoke expertise and insights that will empower you to make the best decisions for the future of your organisation and its members.

Following our attendance at the Memberwise Digital Excellence 2022 event , Grandad invites you to book a free digital health check.  Book in now for an informal chat to start the conversation.

See also

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