Games Aid
A modern, engaging website to increase participation in this membership organisation’s mission to support exceptional charitable causes
When Games Aid, a leading membership organisation in the charity sector, approached us about developing a new website, we immediately recognised the opportunity to support their mission of channelling the video games industry's goodwill toward exceptional charitable causes. Their impactful work made this project particularly meaningful for our team.
Our vision extended beyond creating just another website – we aimed to forge a lasting partnership with this inspirational charity. The goal was to deliver a modern, engaging online experience that would not only enhance their digital presence but serve as a catalyst for increased support and participation. However, we understand that in today's digital landscape, aesthetic appeal and user-friendliness aren't enough; accessibility needs to be at the forefront of design.
During our brand discovery phase, we identified a critical accessibility issue with Games Aid's original colour scheme. Their use of green and red created significant challenges for colour-blind and sight-impaired users, failing to meet essential contrast ratios for legibility. We addressed this by carefully adjusting the palette to pink and green, ensuring the website would be truly accessible to all users – a crucial consideration given Games Aid's mission to empower children and young people.
Accessibility Across The Board
Through our brand and creative discovery, we learned that green and red, and their variations, are troublesome colours for colour-blind and sight-impaired web users – Games Aid’s original website was failing on critical contrast ratios that ensure legibility. By tweaking the colours to pink and green this issue was resolved.
Results
We are thrilled to have created a website that Games Aid can feel proud to send users to. Our thoughtful designs and seamless technology make navigating the website a dream, send more people to events and sharpen their communications - overall helping the charity raise more money for people in need.
This has been an incredible project for the Grandad Digital team, and we were proud to develop this brand-new website voluntarily on behalf of Games Aid. It’s the ambition of our Creative Director Paul Sheffield to always deliver beautiful design and a strong technical foundation, combining usability and feasibility.
The Games Aid website is a testament to that goal, and we’re proud to support the team through this project and beyond.
Explore the magic: gamesaid.org
