Royal Aeronautical Society
Reimagining the digital presence of the world’s only professional membership body for aerospace and aviation
With a legacy stretching back to 1866, the Royal Aeronautical Society stands as the world's only professional body dedicated solely to aerospace, aviation, and space communities. When they approached us to reimagine their digital presence, we knew we were taking on a project that would need to honour their prestigious history while embracing the future they will help shape.
The society has long served as the central forum for sharing cutting-edge aerospace knowledge and promoting the highest professional standards in the field. This rich heritage and vital ongoing mission needed to be reflected in a digital experience that would engage both existing members and attract the next generation of aerospace professionals.
Through extensive user research and testing, we crafted a UX strategy that completely transformed how members interact with the society's vast resources. We reorganised their information architecture from the ground up, creating logical groupings that made navigation intuitive and content discovery effortless. The result was a streamlined digital experience that made perfect sense to users, no matter the device they we’re using.
Our design work focused on evolving their established brand into a dynamic digital environment. We created a showstopping visual experience that balanced professional authority with modern aesthetics, ensuring the society's digital presence matched its prestigious reputation. The new design not only enhanced the member experience but also strengthened their ability to attract new participants to the aerospace community.
Our extensive testing confirmed that we achieved our core objectives. The restructured member offerings and refined communication strategies created a solid foundation for member retention and growth. By simplifying complex information structures and creating clear user pathways, our work would help position the Royal Aeronautical Society for continued success, ensuring they can continue their vital role in advancing aerospace knowledge and innovation.
