SA Law
Creating an intuitive digital platform and brand to help visitors navigate the complexities of legal services
SA Law emerged into the legal landscape of the South East in 2005 as a beacon of success and distinction. With a commitment to providing all-encompassing legal services, they aimed to exceed the needs of those seeking legal counsel.
When the call came for a website that would serve as a virtual gateway to their expertise and offerings, it was evident that clarity and accessibility were paramount. The vision was clear: to create a digital platform that seamlessly guided visitors to vital information, ensuring effortless connections with SA Law.
Their goals were to enable clients to conveniently settle legal bills online, empower the team to amplify their unique voices, and present information about SA Law in an engaging and transparent manner were the cornerstones of their ambition.
We aimed for the website to not just be responsive across devices but also to be ingeniously structured around tags and categories, offering a menu of services and team members at users' fingertips. Every piece of content was intelligently linked to its author and division, helping visitors to navigate to relevant pages.
Embracing the power of communication, SA Law championed team empowerment by providing a platform for every member to express their distinctive perspectives through the Views & Insights section, enriching the digital landscape with their collective wisdom.
As the website launched in November 2013, the impact was profound. Witnessing a surge in new business inquiries and newfound campaign flexibility, SA Law's digital evolution resonated with users on a profound level. Guided by user insights, we sculpted a digital realm where user needs took centre stage, fostering a culture of exploration and knowledge discovery.
Explore the magic: https://salaw.com/
