Studio Gobo
Showcasing this gaming industry powerhouse’s magic and expertise to support their continued growth
Studio Gobo, based in Brighton, is a powerhouse in the gaming industry. With a team of over 110 experts in character action games, they’ve contributed to globally acclaimed titles like Hogwarts Legacy, Redfall, and Lego Horizon Adventures. Collaborating with some of the biggest names in video games and entertainment, Studio Gobo is known for going beyond the ordinary to create AAA action video games.
When Studio Gobo approached Grandad, they needed a digital transformation to match their reputation. Their goal was simple but ambitious: to showcase their unique magic through a digital experience, highlighting their expertise, portfolio, and values while streamlining recruitment.
The new website needed to serve two primary purposes: to display Studio Gobo’s impressive portfolio and to distinguish them as a bold yet trusted agency in their sector. To achieve this, we focused on rethinking the website’s structure and user experience. By developing a clear and intuitive information architecture, we ensured users could easily navigate the website, while future-proofing journeys for long-term functionality.
Finding Studio Gobo’s voice was central to our process. Through collaboration and research, we identified the studio’s core values and distilled them into a robust brand language. This allowed us to create an online platform that provided users with a clear and immediate understanding of Studio Gobo’s offerings, while also differentiating their position in the industry.
Recruitment functionality was a key focus of the redesign. Studio Gobo needed a streamlined process to attract top talent, and we delivered by integrating the website with the Workable recruitment tool. This made it easier for the team to manage applications and engage with candidates, ensuring that their recruitment process matched the professionalism of their work.
The results have been outstanding. Since the launch of the new site, Studio Gobo has seen a surge in talent applications, increased business inquiries, and greater engagement across their platform. The refreshed brand has significantly boosted awareness and recognition, solidifying their position as leaders in their field.
Studio Gobo’s success story demonstrates the power of a well-executed digital makeover. By capturing the essence of their unique qualities and combining strategic thinking with creative execution, we’ve created a platform that not only reflects who Studio Gobo are but also supports their future growth. It’s a testament to the impact of thoughtful, user-focused design and branding in the world of online presence.
Explore the magic: https://www.studiogobo.com/
