Welcome to Wandsworth

“Welcome to Wandsworth” became the cornerstone of the brand: a simple, magnetic invitation for both locals and visitors. We paired it with sharp, disruptive design elements – blips and patterns that created a sense of movement, energy, and excitement.

The brand launched in November 2024 with a series of events that set the tone for a year of cultural celebration. By February, we made one of the borough’s biggest statements yet – taking over the Piccadilly Lights, flooding central London with the bold colours of Welcome to Wandsworth.

At the official launch party, we saw the brand come to life across every touchpoint – t-shirts, posters, banners, and digital screens. By adapting the campaign to work across different platforms, from handheld devices to giant billboards, we ensured the brand delivered consistently while speaking to each unique audience.

Alongside the campaign, our digital team tackled the challenge of weaving six distinct websites into a single, seamless hub. The result: a vibrant online home that reflects Wandsworth’s creative energy while delivering effortless functionality.

Through thoughtful UX design, we created intuitive user journeys for locals and visitors, with special attention on empowering Wandsworth’s creative community. From ticket booking to Fringe Festival event registration, every detail was crafted for clarity and ease of use.

Accessibility was baked into every stage of the process, ensuring the site is as inclusive as the culture it celebrates. The result? A platform that saw a 165% monthly increase in traffic, becoming a go-to hub for events, stories, and community connection.

Summer was all about celebrating togetherness through culture. The Summer of Festivals campaign gave us a chance to flex the brand language we had built, adapting it to tell diverse stories across different platforms.

From TFL posters lining the Underground to London shining with posters, we made sure Wandsworth’s message reached audiences far and wide. 

All of our practice in unlocking the potential of the brand language we had created - aided by their modular, future-ready website - when celebrating the highlight of the year - WAF. 

Creatives were empowered to upload their fringe events directly to the website. An intuitive form guides them through sharing everything needed to showcase the event on the website, allowing them to save their progress and come back whenever. All the Wandsworth team needed to do to have a full calendar of events on their website was hit ‘approve’. What could have been a complex task became a smooth and empowering process.

Alongside the website coming to life, we created print items such as an events brochure, posters and flyers to spread the word.

130% more engagement on event detail pages, showing the impact of user-focused design on cultural participation.

As autumn arrived, so did our second takeover of Piccadilly Lights, celebrating “A Year for Everyone” – the flagship programme of the Borough of Culture.

This campaign focused on themes of joy, inclusion, participation, and accessibility, capturing the essence of what makes culture in Wandsworth unique. By weaving these values into the visuals, messaging, and digital experiences, we reinforced the Borough of Culture’s core mission: making art and culture accessible to all.

From brand to website, and summer festivals to autumn campaigns, our collaboration with Welcome to Wandsworth has been about more than design and technology. It’s been about creating opportunities for connection, amplifying creativity, and making culture accessible to every community across the borough.

We're proud to have played a role in making Wandsworth’s Year as London Borough of Culture a bold, inclusive, and unforgettable celebration.

The year isn't over yet, and neither is our partnership with Wandsworth Council - watch this space!

Explore the magic: https://welcometowandsworth.com/