Warwick Arts Centre is a multi-venue centre situated on the University of Warwick campus. It is one of the largest multi-artform venues in the UK, attracting some of the UK’s biggest talent such as Jimmy Carr and Russell Brand. Since it opened in 1974, Warwick Arts Centre has been a distinctive and special place, integral to University life, an important resource for the Arts and for audiences in the region; and a significant force in national arts networks.
It’s vital that audiences can book experiences there with ease.
Prioritising content
Grandad was appointed to integrate their website with the Spektrix booking system and bring their new brand to life within a digital space. The project began with a deep-dive into their multiple digital audiences (including people booking a particular show, visiting school groups and patrons/donors) and their specific requirements for the website.
Key Goals
- Activation of their new branding
- To put users first with a user-centric flow
- Increasing revenue
Goal-focused navigation and intuitive filtering
We leveraged all the latest web components available from Spektrix and utilised an API-powered journey. Using developments in the API we leveraged as much automation as possible to save the user time during the booking process (in turn, improving conversion). Warwick Art Centre’s website was our first project integrating Spektrix, needless to say, it went seamlessly with Grandad now the leading Spetrix partner.
The project began with a deep dive into their multiple digital audiences and their specific requirements for the website. At the same time, we got our teeth into really understanding the organisation’s needs, prioritising those which were most pressing.
Accessibility is something we are passionate about at Grandad. We firmly believe that all sites should be accessible to all, leading us to develop our software, YouAccess.
Results
Our latest What’s On updates have seen a surge in first-time purchasers and conversions, resolving the organisation's most pressing need - increased revenue.
The refreshed branding and innovative website have fostered continuous growth throughout our 5-year collaboration.
The success of Warwick Arts Centre’s revitalised branding and website is a testament to how our decade of experience with the arts can deliver excellence and robust return on investment.
Moving forward, we are excited to continue optimising Warwick's website to take its online presence above and beyond. Watch this space!
Full control - for everyone
With the website up and running we ensured the Warwick Arts’ team were fully trained on how to get the most out of their website using our custom built CMS, YouCreate. This meant they could quickly and easily update live content, add new shows or publish latest news.
Accessibility is something we are passionate about at Grandad. We firmly believe that all sites should be accessible to all, and this led us to develop our own software, YouAccess. This simple and innovative tool has a wide range of features making any website instantly more accessible for users of all abilities. For example, changing font size, colours and highlighting links.
Moving forward
We are excited to continue optimising Warwick's website to take their online presence above and beyond the ordinary. Watch this space!
Get in touch!
Book in a chat with Paul on 01273 944 400 or email by clicking the link below