MCD Heritage
A visual identity and online presence that articulates this highly respected company’s depth of experience, scale of operations and beautiful work
MCD Heritage helps the past live for the future, offering heritage and exhibition-build solutions for galleries, museums, estates, and commercial properties. Known for their creativity, expertise, and a ‘can do’ attitude, they hold themselves to the highest standards - a quality we were determined to match in our work with them.
Their vision was clear: they wanted a brand and website that positioned them as global leaders in their field, reflecting their depth of experience, scale of operations, and the enduring beauty of their work. Beyond aesthetics, their goal was to create a seamless digital experience that could drive new business while staying true to their timeless values.
To achieve this, we began with a deep dive into the heart of MCD Heritage. Through conversations with stakeholders, team members, and partner clients, we explored every facet of their business - uncovering insights about their operations, goals, and perceptions. This discovery process revealed a set of guiding principles that would shape everything to come: authenticity, quality, togetherness, and a personal touch.
From these insights, we crafted a strategic approach to clearly articulate their offerings and position them as leaders in their sector. Strong visual references, paired with carefully structured information architecture, ensured that every aspect of their digital presence was clean, refined, and easy to navigate. The result? A website that feels as timeless and elegant as their own work.
We focused on creating a user journey that was as engaging as it was intuitive. Visitors can quickly find the solutions they need, guided by fluid navigation that leads naturally to a contact request. This strategic design doesn’t just showcase their capabilities; it also drives meaningful action and business growth.
The final result is a professional, inspiring suite of communications, both online and offline, that perfectly encapsulates who MCD Heritage are. Their new brand and website reflect their philosophy and adaptability, providing a solid foundation for their future growth. It’s more than a new look; it’s a platform for success, empowering their team to tell their story and attract new opportunities with confidence.
Explore the magic: https://mcdheritage.co.uk/
