Space Ape Beatstar
Delivering an immersive, localised launch strategy to propel a hit game into the top 10 of the mobile downloads chart
For over a decade, Space Ape has been delighting the world with mobile games that capture the imagination of millions. Beatstar, one of their most iconic creations, embodies their mission to craft experiences that allow players to pursue their passions. When Space Ape approached Grandad, Beatstar was still in its infancy - a collection of promising ideas in need of a launch strategy that could turn it into a global sensation.
The challenge was clear: to create an unforgettable, immersive experience that would resonate with a worldwide audience and propel Beatstar into the top 10 downloads charts. It wasn’t just about releasing a game - it was about setting the stage for a cultural phenomenon.
To do this, we immersed ourselves in Beatstar’s unique rhythm, analsing its standout features and identifying the hooks that would captivate players. From this, a comprehensive digital marketing strategy was born.
We launched a strategic pre-order campaign, enticing players to join an exclusive list by offering a complimentary track on launch day. This simple yet effective tactic sparked anticipation and built a community of eager fans before the game was even released.
To make the experience personal and inclusive, we tailored marketing assets for regions across the globe. The Beatstar website became a vibrant showcase of the game’s diversity, appealing to the unique tastes of audiences worldwide.
The results were immediate and extraordinary. By launch day, over one million players had pre-registered, creating a groundswell of excitement that carried Beatstar to global acclaim. Within days, it became a standout hit in the highly competitive mobile gaming market.
Grandad’s approach was instrumental in transforming Beatstar from a concept into a phenomenon. By unveiling the game’s core concept through bold and creative strategies, we complemented Space Ape’s broader marketing efforts and helped Beatstar cement its place as a global success. It was a launch to remember - and one that set a new benchmark for collaborative innovation in the gaming industry.
