Brighton Festival

Brighton Festival had humble beginnings back in 1967, and has only grown since. Now known as the South East’s biggest curated Festival, their events draw tens of thousands of attendees and feature hundreds of freelance artists. Grandad’s working relationship with the Festival began in 2011, and since then we have been updating their website yearly to reflect new themes. 

The interface was designed to offer a stable site structure that supports both a during-festival state and an off-season state with minimal intervention needed; allowing users to view different versions of the site depending on the time of year. 

We have further streamlined sales by integrating the Audience View ticketing system. This is designed to minimise disruption to the user’s journey and save them from having to leave the site to complete purchase.

We used our collective strategic insight from years of collaboration with the Festival team to deliver an aesthetically stunning, value filled experience.

Despite having a reduced number of visitors due to the pandemic, the refreshed website for 2021’s festival was a success. It saw a 57% decrease in bounce rate and a 66% increase in session duration. Overall demonstrating an improved level of engagement with the site’s content which has only grown since.

The Brighton Festival website is a space that supports the changing events landscape. All whilst continuing to generate income year-on-year through effective communication of their offerings. 

The website continues to leverage this awareness to drive engagement and encourage visitors to intuitively convert from passive to active consumers. In addition, it is able to support all visitors in being able to access and experience the breadth of the Festival’s proposition in the City of Brighton