Warwick Arts Centre
Empowering audience connections with innovative Spektrix integrations and refined filtering technology
As one of the UK’s largest multi-artform hubs, Warwick Arts Centre brings people together. For over six years, Grandad has been their primary digital partner.
Delving deep into the needs of Warwick Arts Centre's digital audiences, we tailored the website to cater to these requirements while aligning with the organisation's priorities. Accessibility was a key focus for us. Using our passion and knowledge about accessibility, we ensured that the website was inclusive and user-friendly for all visitors.
Grandad is a bit maverick, a bit different. Their approach is a breath of fresh air.Katie Anderson Marketing Director, Warwick Arts Centre
This partnership combines artistic expression with a goal to push digital further in the arts and culture space. Our work creating their custom basket is a testament to that aim.
The booking journey, from event discovery to checkout has been customised with on-brand design and intuitive UX. We restyled the basket for both usability and accessibility, keeping customers feeling confident and informed. Membership, donation and ticket insurance communications are embedded within the basket, with additional personalisation driven by membership status. Buyers receive relevant discount information and intelligent cross-sell and add-on opportunities - all designed to increase basket value without disrupting flow. The project was a success, Warwick Arts Centre saw a 34% Increase in upsell revenue.
Backed by decades of ticketing experience, this partnership has led to several further projects aimed at extending audience connections. A stand-out example was upgrading their Digital Screens; Dotted across the venue, they are a key touchpoint. The update provided customers a seamless journey from website to venue.
Our ongoing partnership with Warwick Arts Centre shows our skills in the arts sector. It highlights our ability to deliver excellence and strong returns on investment. This also positions Grandad as a top Spektrix partner. Stay tuned as we keep pushing boundaries and innovating with Warwick Arts Centre.
Explore the magic: https://www.warwickartscentre.co.uk/
