Wandsworth represents modern London, with a population of over 30,000 they are one of the largest and most dynamic boroughs. It’s no wonder they were picked to be the 2025 London Borough of Culture, they’re diverse, youthful, and have a bright culture. Wandsworth were thrilled to kick off 2025 with an explosion of creativity, highlighting talent from across the borough. While showing off their vibrant and diverse community they needed a brand that mirrors it.
Key Goals
- Reflect the disruptive energy of the Wandsworth borough
- Nurture unity and pride throughout the borough’s neighbourhoods
- Develop a bold brand and unified voice for Wandsworth
Playful irregularity
Wandsworth’s place as London Borough of Culture 2025 will start an electrifying movement that transforms lives, that’s what we had to reflect. Through sharp and disruptive visual language, we created a sense of excitement with unexpected blips and patterns. We picked a striking, geometric typeface that exhibits the personality and power of Wandsworth to complement the energetic design.
The Name
After creative workshops with the team at Wandsworth and local testing we landed on Welcome to Wandsworth. This name lets everyone know that the party is starting now and that it is in Wandsworth. With available social handles and a URL, it was meant to be.
Application
Since its launch, the brand has been unmissable throughout Wandsworth. With vibrant billboards, stand-out posters, striking flyers, scroll-stopping social media content, fun merch and so much more. We have received great feedback from the team at Wandsworth and even the Mayor of London. Our team are incredibly proud of this branding and we look forward to seeing it continue taking over London in 2025.
What's Next?
Our collaboration with Welcome to Wandsworth doesn’t stop here. We’re currently working on their new website, designed to bring their vibrant brand to life and make it even easier for residents and visitors to explore everything Wandsworth has to offer. Keep an eye out for the website launch - coming soon!