The journey from viewing a show’s details, through seat selection and onto the final ticket purchase is typically where most visitors fail to become customers. It’s essential that visitors can intuitively select seats in a variety of different ways - such as view of the stage, price band, and accessibility - on all devices. From there, the purchase process must be a seamless extension of that seat selection journey.
Grandad offers a comprehensive suite of technology and integration solutions designed to leverage and extend the capabilities of the industry-leading platforms, enhancing customers' ticket purchase experience whilst automating previously manual admin tasks.
Our solutions provide our clients with an extensive range of tools to enhance their administrative efficiency and customer experience, all without compromising the functionality of their chosen ticketing platform.
The latest innovation from our R&D programme is the Custom Basket feature. This leverages custom API calls and direction connections to eliminate the majority of, if not all, ticketing platform iframes from the booking process, creating a seamless, intuitive and enjoyable ticket-purchasing experience