Future Creators
Bringing a bold new brand to life and empowering the next generation of creatives online.
When Future Creators approached us, we saw an opportunity to do far more than launch a website. As a forward-thinking organisation dedicated to nurturing young people into resilient creatives, they needed a digital presence that could match their ambition, amplify their impact, and engage the diverse communities they serve.
This was also a deeply collaborative project. As part of Brighton Dome and Festival, one of our longest-running partnerships spanning well over a decade, the Future Creators website represented the next step in a shared mission: making creativity accessible, celebrated, and supported.
The challenge was to create a platform that could serve multiple key user groups - schools, artists, corporate partners, and young people themselves. Each audience needed clear, intuitive pathways to achieve their goals, whether that meant discovering programmes, reading case studies, downloading resources, or exploring sponsorship opportunities.
We began with a carefully considered information architecture, instinctively designed to ensure relevant content was never buried. Alongside this, we developed a strategic content blueprint - a living guide to help Future Creators continuously share their mission, celebrate their impact, and keep content fresh and accessible.
Our design choices positioned Future Creators as a credible voice in the sector. Clear statistics and evidence of success are woven into key pages, backed by reports and case studies that highlight the organisation’s measurable results. This framing was intentional: to present Future Creators as a reliable, results-driven brand that inspires confidence in funders and partners, while still speaking directly to the communities they empower.
Success stories and downloadable resources offer proof of their effectiveness. Combined with a soft-sell brand approach, the site inspires schools, artists, and sponsors to engage without ever overwhelming or over-promising. It reflects an organisation that is steady, trustworthy, and capable of delivering meaningful change.
The site was built on our YouCreate CMS, giving Future Creators the ability to easily update content, add reports, and share resources in a variety of formats. Accessibility was non-negotiable: the platform welcomes all users, regardless of device or access needs, and puts control directly into their hands with clear navigation, FAQs, and contact details for further support.
The result is a human-centred digital space that captures the bold new Future Creators brand while ensuring every visitor - whether a partner, teacher, or young creative - can find the information, guidance, and inspiration they need.
What we delivered is more than a website. It’s a powerful digital platform that engages, informs, and inspires, ensuring Future Creators can continue growing their reach, securing funding, and nurturing the next generation of creative talent.
