Interactive Theatre International
When bold creative meets technical craft, the digital experience becomes part of the show.
Interactive Theatre International (ITI) has been redefining live performance since 1997. With groundbreaking shows such as Faulty Towers The Dining Experience, Confetti & Chaos, and Signor Baffo, they’ve delighted audiences across the world with interactive and immersive comedy that blurs the line between performer and spectator. But to match the scale and ambition of their productions, ITI needed a digital home that could deliver the same mix of playfulness, accessibility, and seamless experience for their audiences.
That’s where Grandad came in. Together, we designed and developed a website that not only showcases ITI’s unique brand of theatre but also makes it simple for audiences everywhere to discover and book performances. Built around striking design and intuitive UX, the platform supports ITI’s mission to connect with global audiences while ensuring their ticketing journey is smooth, engaging, and conversion-focused.
At the heart of the site is a tailored booking system that allows users to search performances by show or by location. For audiences, this means a flexible and accessible way to find the experience closest to them, whether browsing via an easy-to-navigate list or exploring shows through an interactive map view. For ITI, it means an online tool that supports growth, drives ticket sales, and builds lasting customer relationships.
Since launch, our partnership with ITI has continued to evolve. We’ve refined and expanded the ticketing functionality to make it even easier for audiences to connect with performances, ensuring that the site grows alongside ITI’s global reach. Accessibility, responsiveness, and sustainability have been central at every step, ensuring the platform can serve all audiences.
The outcome is a digital stage that reflects ITI’s creative spirit and delivers the same energy and engagement online that their audiences experience in person. By blending bold creative with technical precision, we’ve created a platform that not only sells tickets but also builds community, turning audiences into lifelong supporters.
And just like ITI’s shows, this project is designed to keep evolving, surprising, and delighting its audience long into the future.
