Welcome to Wandsworth - branding
Delivering a vibrant brand system to authentically reflect this London Borough’s dynamic spirit and neighbourhood unity
When Wandsworth was chosen as London's Borough of Culture for 2025, as a borough pulsing with joy, creativity, and vibrance, it was only natural. Wandsworth earned this prestigious designation that comes with a grant to celebrate local communities and their cultural heritage through various events and initiatives.
Our journey began with Wandsworth's vision to launch 2025 with an explosion of creativity that would showcase talent from every corner of the borough. The challenge was to create a brand identity that would truly mirror their vibrant and diverse community while nurturing unity and pride across all neighbourhoods.
Understanding that Wandsworth's role as London Borough of Culture 2025 would spark a transformative movement, we developed a visual language that crackles with energy. Through sharp, disruptive design elements, we incorporated unexpected blips and patterns that create a sense of excitement and momentum. The selection of a striking, geometric typeface perfectly complemented this energetic design, embodying the personality and power that defines Wandsworth.
After exploring various possibilities, "Welcome to Wandsworth" emerged as the perfect name – a simple yet powerful invitation that announces both the celebration and its location. The availability of matching social media handles and URL confirmed it was meant to be.
Since its launch, the brand has made an unmistakable impact throughout the borough. From vibrant billboards and striking posters to eye-catching flyers and scroll-stopping social media content, the identity has become an integral part of Wandsworth's landscape. The positive feedback we've received, including praise from the Mayor of London, validates our approach. As we look ahead to 2025, we take pride in knowing this brand will continue to capture attention across London, serving as a beacon for Wandsworth's cultural celebration.
Explore the site: welcometowandsworth.com
