A Bold New Era for the Borough of Wandsworth
Wandsworth is about to take centre stage as London Borough of Culture 2025, and we’ve been proud to play a part in shaping its visual identity and digital presence. From branding and website design to borough-wide transformations, our work with Wandsworth has been about more than just design—it’s about making an impact on the community.
A Borough Bursting with Culture
When Wandsworth was awarded the title of London Borough of Culture 2025, it marked the start of an exciting journey to showcase the borough’s creativity, vibrance, and diversity. The challenge was to craft a brand and digital experience that would capture this energy and invite the world to take part. That’s where we came in.
Our work has extended across multiple projects, each designed to enhance Wandsworth’s identity and create a lasting impression. From the Welcome to Wandsworth brand and website to the evolution of Wandsworth Council’s identity, we’ve helped bring this vision to life in ways that will resonate far beyond 2025.
Welcome to Wandsworth - Brand
The journey began with the creation of a brand that could serve as the beating heart of Wandsworth’s cultural celebration. From billboards to social media, the brand has been embraced across the borough and beyond.
Today flags unfurled across the front of Battersea Arts Centre to say ‘Welcome to Wandsworth’... And the name says it all. Everyone is welcome, and each corner of the borough will come alive in a surge of creativityJustine Simons Wandsworth Times
Welcome to Wandsworth - Website
With such a powerful brand in place, Wandsworth needed a digital home to match. The Welcome to Wandsworth website was designed to be a platform that connects the borough’s creative community, residents, and visitors alike. The result is a dynamic and engaging website that serves as a gateway to everything Wandsworth has to offer.
Grandad are a fantastic team to work with – flexible, responsive, and collaborative – working with Grandad has been a fantastic experience from start to finish.Hannah Hiett Arts & Culture Marketing and Communications Manager, Wandsworth Council
Wandsworth Council - Brand
Wandsworth Council was ready for a bold new look—one that reflected the borough’s energy while reinforcing trust and accessibility. Inspired by the success of the Welcome to Wandsworth brand, the council adopted a refreshed identity. By working closely with Wandsworth’s in-house creative team, we’ve helped embed this fresh new identity across the borough, making a real impact on how residents interact with their council.
Everyone who saw [the Welcome to Wandsworth] logo said ‘that is fantastic! Why don’t you use it for the council?’ So we did. We have now changed our council’s logo.Simon Hogg Leader of Wandsworth Council
Taking it Further
Our work with Wandsworth extends even further, with projects such as the Piccadilly Lights takeover—bringing the Welcome to Wandsworth brand to Europe’s biggest digital billboard—and ongoing collaborations to ensure that Wandsworth’s cultural celebration reaches as many people as possible.
A Lasting Impact
Wandsworth’s year as London Borough of Culture is set to be a transformative experience, and we’re thrilled to have played a part in shaping how it is seen and experienced. As the borough steps into the spotlight, our branding, website, and council identity work will help set the stage for an unforgettable cultural celebration.
And the best part? This is just the beginning. Wandsworth’s cultural legacy will continue long after 2025, and we look forward to seeing how our work helps shape the borough’s future.
Press Mentions:
- Wandsworth named London Borough of Culture from April 2025 - BBC News
- Wandsworth London Borough Of Culture 2025/6 - Londonist
- Programme Set For Wandsworth's Year as London Borough Of Culture 2025 - Broadway World
- Wandsworth's exciting year as London Borough of Culture - Wandsworth Times
