Moving Markets

Gaming is a fast-moving market and launching a game can be full of unintentional 'easter eggs'.  In order for it to be successful your studio’s online presence has to perform. 

By using your analytics to understand your customers’ behaviour, create communications and inform your launch strategy you will be better equipped to position your game launch at the front of the competition.

object(stdClass)#28 (49) { ["id"]=> string(4) "1265" ["type_id"]=> string(1) "0" ["name"]=> string(20) "Hamburg GC Will talk" ["date_created"]=> string(10) "1644311771" ["date_modified"]=> string(10) "1644413304" ["creator_id"]=> string(3) "525" ["modifier_id"]=> string(3) "497" ["template_id"]=> string(3) "201" ["pending_deletion"]=> string(1) "0" ["publish"]=> string(1) "1" ["publish_from"]=> string(10) "1644310800" ["publish_to"]=> string(1) "0" ["last_modified"]=> string(19) "2022-02-08 11:17:39" ["title"]=> string(13) "Expert Advice" ["text"]=> string(521) "

Hear from Grandad’s Will Wheeler on 2nd March at 13.45pm as he shares his data expertise on an all-to-common marketing pain point.  

With over 10 years’ experience in Digital, and working alongside several leading Gaming studios, Will has a vast amount of experience running projects that deliver. At Grandad he brings a strategic perspective to any project, alongside a healthy dose of reality and budget responsibility.

" ["search_keywords"]=> string(0) "" ["image_heights"]=> string(5) "[960]" ["image_positioning"]=> string(4) "left" ["text_color"]=> string(0) "" ["percentage_split"]=> string(5) "50-50" ["background_color"]=> string(0) "" ["layout"]=> string(5) "split" ["settings"]=> object(stdClass)#73 (5) { ["initial"]=> int(1) ["max"]=> int(1) ["min"]=> int(1) ["columns"]=> int(1) ["accepts"]=> object(stdClass)#27 (2) { ["types"]=> array(0) { } ["templates"]=> array(1) { [0]=> object(stdClass)#44 (0) { } } } } ["date_publish"]=> string(4) "true" ["_table"]=> string(6) "object" ["asset_ids"]=> string(3) "546" ["image_file_name"]=> string(38) "8ca3670a8f977ad3d0200343f167dd8f_0.png" ["thumb_crop_width"]=> string(0) "" ["image_widths"]=> string(5) "[960]" ["image_locations"]=> string(20) "/images/content/201/" ["image_cap"]=> string(12) "Will Wheeler" ["image_alt"]=> string(12) "Will Wheeler" ["thumb_id"]=> string(3) "546" ["image_id"]=> string(3) "546" ["thumb_crop_y"]=> string(0) "" ["thumb_crop_x"]=> string(0) "" ["thumb_crop_height"]=> string(0) "" ["slots"]=> array(0) { } ["subtitle"]=> string(0) "" ["image"]=> object(stdClass)#76 (9) { ["url"]=> string(44) "https://grandad.digital/assets/img/blank.png" ["alt"]=> string(12) "Will Wheeler" ["cap"]=> string(12) "Will Wheeler" ["data"]=> string(294) " data-custom="{"img_src":"images\/uploads\/2ff557f8cb11f366e072ff1f7302c735.png","fx":"","fy":"","original":{"width":"960","height":"960","orientation":"square"}}" " ["data_raw"]=> string(148) "{"img_src":"images\/uploads\/2ff557f8cb11f366e072ff1f7302c735.png","fx":"","fy":"","original":{"width":"960","height":"960","orientation":"square"}}" ["img_src"]=> string(75) "https://grandad.digital/images/uploads/2ff557f8cb11f366e072ff1f7302c735.png" ["width"]=> string(3) "960" ["height"]=> string(3) "960" ["orientation"]=> string(6) "square" } ["url"]=> string(0) "" ["link_title"]=> string(9) "Read More" ["columns"]=> string(5) "col-0" ["text_color_class"]=> string(0) "" ["title_color_class"]=> string(0) "" ["background_color_class"]=> string(0) "" ["gradient"]=> string(0) "" ["colors"]=> NULL ["split"]=> array(2) { [0]=> string(2) "50" [1]=> string(2) "50" } }

Expert Advice

Hear from Grandad’s Will Wheeler on 2nd March at 13.45pm as he shares his data expertise on an all-to-common marketing pain point.  

With over 10 years’ experience in Digital, and working alongside several leading Gaming studios, Will has a vast amount of experience running projects that deliver. At Grandad he brings a strategic perspective to any project, alongside a healthy dose of reality and budget responsibility.

Will Wheeler
Understanding and using analytics is the bug-bear of many, but here at Grandad we have the tools to help you optimise how you use your analytics to inform strategy and deliver compelling content communications that sell your game.
Will Wheeler, Commercial Director

Chat with us

Book a slot on Will’s talk or chat to us on the booth to learn how your game studio can achieve launch lift-off with plenty of take-away tools that will leave you better equipped. 

#hamburggamesconference

Why not have a look at

Gaming - 1 min read
Tue 5th Jul 2022

Crafting Your Culture for Maximum Reward in the Gaming Space

Grandad and gaming - an unlikely duo you might think. However, here at Grandad, we’ve delivered countless digital and branding solutions for some of the…

Find out more
Insight, Gaming - 1 min read
Mon 20th Jun 2022

Supercharge your Games Promotion with Data Insight

Games promotion is a complex, ever-moving landscape, but one way to anchor your digital marketing campaign and start seeing ROI is through a data-led…

Find out more