Encouraging Website Donations This Giving Season
We work with many charity organisations so we know how important donations can be, but how can your website generate more?
- Understand your target audience & how to talk to them
- Consider their journey & place your donation block where they are most likely to convert
- Create personalised content that will resonate with them
- Use technology that will eliminate iframes & provide a smooth experience
How to Grow Venue Memberships Year-Round
Many use the festive season to connect with friends and family. It’s also the perfect opportunity to welcome customers into your venue’s family through membership.
- Understand what value your customers are looking for
- Construct your website around the goal of growing memberships
- Show the monetary value of a membership in the basket
- Provide advanced website permissions to members
Keeping Your Website Sustainable and Evergreen
As audiences make more eco-conscious choices, your business should too. Not for profit but because it’s right. But is your website reflecting those values?
- Compress & optimise images to be under 300KB
- Limit video use and embed needed ones at a low resolution
- Delete assets from your CMS that aren’t used
- Use a Content Delivery Network to cache your website
- Reduce steps your users must take to reach their goals
- Limit tracking scripts & compress your code
Making Website Analytics Work Like Holiday Magic
Data will help you work out what works for your organisation. Saving you time by allowing for informed decisions and refined content. While we assume data is already the cornerstone of your marketing strategy. We just want to make sure that it is pulling its weight on your website.
- Look at what pages are bringing results & replicate this elsewhere
- Notice drops in engagement & rethink these pages
- Check user data to ensure your target audience is being reached
- Ensure your navigation is guiding users, not losing them
SEO Tips to Become the Star at the Top of Search
SEO may seem scary, but it’s too important to hide from. Bringing visibility to your website is simple with our top SEO tips:
- Create content with experience, expertise, authoritativeness, & trustworthiness
- Use mobile-friendly website design & maintain quick site speed
- Do keyword research and apply it throughout your content
- Create a custom meta-description for every page
Ticketing Page Designs That Sell Out the Season
Over the years of working with top venues, we have perfected the design for this page. Each element comes together to guide the user to conversion.
- Areas for filtering that put the user’s goals first
- Predictive search bar in the hero space of the page
- A large space to display many events
- Splitting events pages by user goal - e.g. split live events and cinema
UX Tips to Keep Web Users Merry and Bright
UX is a vital consideration, not just because it guides your users to conversion, but because it keeps them joyful.
- Relevant content & engaging page structure will keep users scrolling
- Design pages for scanning with bold titles and subheadings
- Keep copy left-aligned (or right if you read right-left)
- Build your Information Architecture around a stated business goal
Website Accessibility Tips for an Inclusive Holiday
By now you'll have a beautiful and seamless website. But what's the point if a chunk of your audience can't experience it? That's where accessibility comes in.
- Follow guidelines to add alt text to all images
- Prioritise colour contrast ratios in all of your designs
- Ensure users can traverse your website by keyboard
- Use easy-to-understand language with no jargon
That’s a wrap
Now we’ve collected our top advice and tied it with a bow, you should have everything you need to make your website shine in the New Year. Add these changes to your list of New Year’s Resolutions and drop us a line if you need any help.
Happy Holidays from the Grandad team!