Defining an approachable language
Breaking down traditional thinking and collaboratively rebuilding their learning concepts to present CIMA’s qualifications as accessible to anyone, regardless of experience.
Understanding audiences
Offering CIMA’s audience a tailored journey by gaining an understanding of who they are through an Exemptions Calculator, to establish their current qualification level against an international database of over 20,000 university courses.
Geographically tailored
Giving personalised content based on a prospective students location by creating a Route Selector to provide learning options available to them in their country.
Global control
Providing CIMA’s global acquisition teams the power to easily promote and campaign the CPMA qualification to key audiences locally, through our powerful CMS, YouCreate.
Forward focused partnership
Taking an informed holistic view of the wider business and collaboratively answering the big questions - recommending powerful strategies, driving the digital roadmap, and initiating positive change.