Exploring, researching and uncovering
We conducted an in-depth internal exploration of the business's operations, goals, perceptions and even competitors across key stakeholders, colleagues and partner clients to uncover insights.
Clearly articulating the group of business’s relationships to each other whilst establishing each as a distinct and specialist brand through strong visual references and domain architecture.
Supporting visitors and prospects
Directing visitors and prospects to easily find the MCD provider that matches their needs with fluid and intuitive navigation, then driving a contact request with that business.
Strategically designed experiences
Clean, refined, and targeted digital communications and experiences present MCD as global leaders to support long-term expansion and growth, whilst helping to maintain its unique family-orientated philosophy.
Professional, engaging, and inspiring online and offline communications and experiences fully showcase MCD’s capabilities - their philosophy, and ability to innovate and adapt. This foundation guides the team for the future creation of content and experiences.