BEAM Hertford’s Website Wins at the WebExcellence Awards
The website we created for BEAM Hertford stands at the forefront of the Arts & Culture industry, and now this has been recognised at the WE Awards.
This outstanding cultural organisation’s digital presence has won across 2 categories, marking it as this season’s best:
- Events Website
- Website Functional Design
Bold design
Vibrant colours define key areas, including their Stage, Screen, and Social programmes, bringing clarity and vibrancy to the browsing experience. The aesthetic is bold, confident, and unmistakably BEAM.
Purposeful innovation
A personalised recommendation engine analyses user preferences, browsing behaviour, and purchase history to surface relevant events - encouraging deeper engagement and incentivising users to become a member and log in to access this experience.
We also eliminated Spektrix iframes entirely. From the moment they enter the booking flow, the journey is tailored for frictionless conversion. Our fully customised seat selection experience delivers a smooth, on-brand booking journey. The bespoke basket is intuitive, mobile-friendly, and designed to keep users informed at all times.
Donation and membership widgets are fully integrated across the website and purchase flow. Suggested donation amounts, value-oriented messaging and intuitive usability all work to reduce friction and grow BEAM's community.
Measurable impact
The website has become one of the most impactful elements of the Borough of Culture programme:
Thank you
We’re delighted with and so proud of this win! We want to say a huge thank you, not only to the WE Awards team, but also to the Grandad and BEAM teams for their hard work on making this project the success it is. We can’t wait to see where this partnership will take us next.
Check out BEAM Hertford’s win on the WE Awards website here
