Electric Square

Electric Square's mission is to provide gold-standard game development expertise for outstanding partners on AAA console games.

When they asked Grandad to build their new website, we set out to elevate their brand with a cutting-edge website that attracted unbeatable new talent to the team.

So, how do you showcase ambition and innovation? Through our critical discovery and analysis stages of brand immersion, our creative team helped Electric Square channel its aspirations. We amplified the pre-existing Art Deco imagery and expert branding and deployed motion graphics and animated elements to further immerse the user.

Grandad developed a clearer user journey, enabled a new and improved filtering system and integrated the site with recruitment ATS Workable.

The launch of this website has delivered enhanced brand cohesion for Electric Square. This allows them to market themselves with stunning visual unity across any platform.

The use of video and bold design choices has provided a dynamic online presence that allows them to stand out from their competitors as a top studio for AAA console action games. 

Our close relationship with the Electric Square team gave us deep insights into their identity. We succeeded in using this to refine their brand language and broadcast their message. The design came together with amplified art deco imagery and a cinematic flair to provide an immersive experience.