Space Ape - Beatstar

When Space Ape first approached Grandad with the concept of BEATSTAR, it was merely a collection of promising ideas. The challenge was not just to launch a game but to create an immersive experience that resonated with a global mobile audience.

Grandad's team initiated a deep dive into BEATSTAR, dissecting its unique elements to identify hooks that would captivate the audience.

• Strategic Pre-Order Campaign: A pre-order system was implemented, enticing players to join a list and receive a complimentary track on the launch day.
• Region-Specific Marketing Assets: To ensure a personalized touch, marketing assets were tailored for each regional market globally. The website showcased the game's diversity, catering to the varied tastes of audiences across the world.

• Overwhelming Player Base: On day one, BEATSTAR boasted a pre-registered player list exceeding one million. The strategy of incentivizing early commitment paid off, setting the stage for a successful launch.
• Global Mobile Hit: Post-launch, BEATSTAR swiftly established itself as a global hit within the competitive mobile gaming community.

Grandad's approach to unveiling the core concept of the game proved instrumental in fostering dynamic strategic thinking. The agency's bold and creative ideas complemented broader marketing efforts, resulting in a collaborative venture that propelled BEATSTAR to global acclaim.