About the client
Warwick Arts Centre is a multi-venue centre which is one of the largest multi-artform venues in the UK. It is a special place that is integral to life at the University of Warwick as well as arts as a whole. It’s vital that audiences can book experiences there with ease.
The Brief
Grandad was appointed to integrate their website with the Spektrix booking system and bring their new brand to life within a digital space.
Challenges
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Key Goals
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Goal-focused and intuitive
We leveraged all the latest web components available from Spektrix and utilised an API-powered journey. Using developments in the API we leveraged as much automation as possible to save the user time during the booking process (in turn, improving conversion).
The project began with a deep dive into their multiple digital audiences and their specific requirements for the website. At the same time, we got our teeth into really understanding the organisation’s needs, prioritising those which were most pressing.
Accessibility is something we are passionate about at Grandad. We firmly believe that all sites should be accessible to all, leading us to develop our software, YouAccess.
Grandad is a bit maverick, a bit different. Their approach is a breath of fresh air and they did a fantastic pitch.Katie Anderson, Warwick Arts Centre
Results
Our latest What’s On updates have seen a surge in first-time purchasers and conversions, resolving the organisation's most pressing need - increased revenue.
The refreshed branding and innovative website have fostered continuous growth throughout our 5-year collaboration.
The success of Warwick Arts Centre’s revitalised branding and website is a testament to how our decade of experience with the arts can deliver excellence and robust return on investment.
Moving forward, we are excited to continue optimising Warwick's website to take its online presence above and beyond. Watch this space!
