Tried & Tested What’s On Page Design

We’ve been working with Brighton Dome & Festival for well over a decade, and in this time we’ve seen the Arts & Culture industry evolve. At Grandad, we don’t just follow the industry, we innovate and we find what truly works. So, as the industry has undergone gradual evolution, Grandad and Brighton Dome & Festival’s partnership has been pushing the boundaries. One of these boundary-pushing innovations is our Tried & Tested What’s On page design. 

Much of the industry has followed UX Research based on travel, using a calendar UI to showcase their events. Others simply display them as a list. But these UI patterns create confusion, friction and frustration. That’s why we researched and created our own design. A design that matches natural browsing patterns. 

When a potential buyer lands on your website, they need an interface that matches their goals, goals that often fall into user personas. For example, many users have already been exposed to marketing and they know the event they’re looking for. These users are looking for the event first, then selecting a date, and that’s why we implemented predictive search and quick book functionality. Others may know what they’re interested in, and wish to browse. That’s why we implemented rich content cards and intuitive filtering, allowing these users to tailor their browsing experience, filtering by genre, price, age range, accessibility and more. Some users may know they’re free on certain dates, and want to explore what’s on on those dates - a browsing pattern we particularly see during the festival season. These users can quickly filter by date, combining date selection with other filters to help them plan their ideal Brighton trip. 

This What’s On page design has been so successful that we have delivered it for venues across  the Arts & Culture industry, tailoring it to each organisation’s audience.