Scaleable What's on with advanced filtering
Helping audiences discover events with ease
A well-designed What's On page is often the first step in a customer's journey to booking an event or film. Advanced filtering and intuitive search patterns make it easier to discover events, explore upcoming performances and quickly find experiences that match individual interests. Clear navigation, engaging layouts and well-structured content — supported by intelligent filters for date, genre, venue and format — help visitors browse confidently across desktop and mobile, mirroring the way audiences naturally explore and discover, and creating a smoother path from discovery to booking.
Designed to integrate seamlessly with existing websites and ticketing platforms, our solution improves the visibility of events while creating a more engaging browsing experience. Faceted search and dynamic filtering surface relevant content as visitors refine their choices, encouraging exploration, supporting higher engagement and helping convert more visitors into ticket buyers.
Much of the industry has followed UX Research based on travel, using a calendar UI pattern to showcase their events. Others simply display them as a list. But these patterns create confusion, friction and frustration. Our research and testing have led us to implement a set of individual UI patterns that, when combined, provide users with a more intuitive and efficient What’s on experience, that better matches their natural information seeking behaviours.
When a potential buyer lands on your website, they need an interface that matches the different ways they go about achieving their purchase goals. For example, many users have already been exposed to marketing, and they know the event they’re looking for. By implementing predictive search and quick-book functionality, we can support these users in finding and booking that event, fast. Other users may have a broader set of interests which leads them into browsing the site. By implementing rich content cards and intuitive filtering (by genre, price, age range accessibility etc), we offer these users multiple, intuitive ways of browsing an event catalogue. And there are some users who have a specific date in mind and want to explore what’s on then - a browsing pattern we particularly see during the festival season. Date segmentation and filtering, combined with the other filter options allow these users to plan their ideal trip.
