As leaders in their industry, the Information Security Forum came to Grandad seeking an innovative strategy to assist in the amplification and integration of high-value marketing content into their main site. This core segment of the industry experts’ value proposition was buried from members’ view and needed to be brought to the forefront with greater accessibility achieved by Grandad’s advanced filtering technology.
Grandad’s strategic understanding of the ISF’s membership business model informed the decision to strip down the navigation and minimise the number of clicks for members to obtain access to the ISF’s content. Combined with a hyper-focused filtering system and tagging taxonomy - Grandad delivered a high performing media asset library presented through a website interface that provides users with an enhanced browsing experience.
High performance filtering
Through in-depth strategic consultation, Grandad’s understanding of the ISF’s membership business model informed the decision to strip down the navigation and minimise the number of clicks for members to obtain access to the ISF’s content. Combined with a hyper-focused filtering system and tagging taxonomy; Grandad delivered a high performing media asset library presented through a website interface that provides users with an enhanced browsing experience. Impact stats show success already, with a 40% overall increase in web traffic since the August 22 launch.