The Production Guild came to Grandad needing a solution that improved their time-consuming and rigorous verification process which was preventing users from completing their all-important member profiles and reducing active participation. Approached holistically and collaboratively and built upon a trusted relationship, Grandad have constructed a perfect data-led solution that meets the complex technical and business needs of the organisation.
Personalising the member's journey
Grandad’s scalable Membership Portal solution focused on developing a bespoke digital journey with a staged data capture process within the member profile. This focuses on gathering core data dependent on the membership tier, thereby tailoring the journey and level of complexity to the user's needs. Crucially for The Guild it offers greater opportunity for releasing targeted and personalised comms at key points in the submission process.
A big part of the task was focused on developing a balanced IA that is easy to maintain and manage for a small team. We had to be mindful of the expectation on a realistic IA and structure that hit the business objectives and communication goals, but didn’t overwhelm what was achievable ... and the statistics prove it.Will Wheeler, Commercial Director
What's the impact?
Since launch (early August 2022):
- Page views increased by 100%
- Bounce rate reduced by 20%
- Average time on page increased by 40%
- Engagement on core pages eg digital services increased by 15%
- The site’s physical size has reduced by 75% thanks to a streamlined and simplified navigation